Your ad account has a waterline.
Set your economics once. Waterline shows what's above or below break-even and gives you one place to understand and control your Meta ads.
AOV. Product cost. Shipping. Processing fees. Your numbers become your waterline.
See Waterline work in 60 seconds.
See the dashboard, your Waterline, and how quickly you can understand what's happening across your ads.
Meta shows performance. Waterline shows what you keep.
Add your real business economics and Waterline shows ad performance against the break-even point that actually matters to you.
Set your economics once. Waterline keeps them with the brand and applies them as your ad data updates.
Optional: connect Shopify to use store data for supported economics instead of entering everything manually. Available on Portfolio and Agency.
Three steps. Then it's just there.
Connect Meta
Connect the Meta ad accounts you want Waterline to track.
Set your economics
Add your AOV, costs, shipping, and processing, or use supported Shopify data.
See the line
Waterline applies your break-even point to your updated ad performance.
Set it up once. The next time you open Waterline, your numbers are already there.
Winners above. Sinkers below.
Profitable based on your economics.
Your configured break-even point.
Below your break-even point.
Don't dig through Ads Manager. Ask Waterline.
Ask about performance, find what matters, and prepare supported Meta changes from the same place. Nothing is sent until you approve it.
You approve every change before it reaches Meta.
Campaign building for Portfolio + Agency is coming.
Choose the Waterline built for your account.
Every plan includes the core Waterline experience and starts with 14 days free.
| SOLO | PORTFOLIO | AGENCY | |
|---|---|---|---|
| ACCOUNTS & SCALE | |||
| Ad accounts | 1 | 5 | Unlimited |
| Devices | 1 | 3 | 10 |
| Brand economics profiles | 1 brand | Up to 5 brands | Unlimited |
| CORE WATERLINE | |||
| Profit-first Waterline dashboard | Included | Included | Included |
| Waterline Assistant | Included | Included | Included |
| BUSINESS ECONOMICS | |||
| Manual business economics | Included | Included | Included |
| Shopify-connected economics | — | Included | Included |
| Separate economics by brand | Single brand | Included | Unlimited |
| CAMPAIGN CONTROL | |||
| Pause / resume | Included | Included | Included |
| Budget changes | — | Included | Included |
| Rename / archive | — | Included | Included |
| Approval before changes | Included | Included | Included |
| Campaign building | — | COMING | COMING |
| SUPPORT | |||
| Email support | Included | Included | Included |
| Priority support | — | — | Included |
Planned features are directional and may change before release.
Don't take the dashboard's word for it.
Disconnect Waterline and revoke access at any time.
Questions, answered.
How does the 14-day free trial work?
Pick any plan and use it free for 14 days. Cancel anytime.
How long does setup take?
About five minutes for most accounts. Waterline walks you through the connection and setup.
Do I need Shopify?
No. You can enter your economics yourself. Shopify is optional for supported store data.
Does Waterline replace Ads Manager?
You keep your Meta account. Waterline connects through Meta's official API and gives you a simpler place for the supported workflows you use most.
Can Waterline make changes to my campaigns?
Yes, for supported actions. Waterline prepares the change and shows it to you for approval before anything is sent to Meta.
What can the Assistant do?
Ask it about your ads and metrics, compare performance, find figures, and prepare supported changes for your approval.
How many ad accounts can I connect?
Solo: 1. Portfolio: 5. Agency: unlimited.
Is my Meta account safe?
Waterline uses Meta's official API. Credentials are stored encrypted on your device, access can be revoked, and Assistant changes require your approval.
See your Waterline for yourself.
Connect your account, set your economics, and try the full workflow free for 14 days.